Some people spend way too much time worrying about how they look and not enough time working on being the best person they can be, and these beauty obsessed folks can’t leave the house without putting their face on.
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In this way their beauty obsession becomes like a mask, and when others see how pretty they look with their masks on the maskless citizens clamor for masks of their own, so they can fit in with their pretty friends.
Being Pretty was created by animator David James Armsby of Dead Sound, who used the project to explore “themes of individualism, innocence and brainwashing” in a town called Autodale.
Source: neatorama