This week BMW unveiled their forthcoming iX, which will roll out next year. This first batch of concept renderings below, of the evocative variety, hinted at a bolder direction:
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As the renderings got more specific, we see an increasingly aggressive-looking vehicle with overly complicated surfaces, both inside and out, and right down to the details:
Listen beautiful relax classics on our Youtube channel.
A profile shot of the full-size clay model might’ve made you think they were reining it back in…
…but a look at the front detailing, and rear quarter, reveals that’s not the case:
In the highlight sheets for the car, the car’s design looks even busier than the call-outs:
In the studio shots, it looks to me like every 10 centimeters of the car was designed by a different person:
The on-road shots don’t change that impression:
This may explain why one of the more robust Core77 discussions–which has been running for years–is called “What is BMW Doing?“
Source: core77