Christopher Golden, who works under the moniker The Studio Gold, uses CGI and new media platforms to create visual content that “activates architectural and digital landscapes”. Inspired by companies who fit their stores experimentally, such as the Korean brand Gentle Monsters, Christopher is drawn to synthetic spaces. He mimics them, using 3D as a medium or tool “to create digital realism that simulates the real world in a similar way”. His work is hyperrealistic yet at the same time, their vibrant colours and strange movements create anomalies that give the pieces a unique twist. “Abnormalities create pieces that stand out from the crowd”, he tells us, “it’s also a way to provide a signature element that becomes a key component to the overall composition”.