Studio Low Key Design created a visual identity for CUBIC3.
Low Key Design is a creative studio based in Shanghai, China. Their team was asked to work on a new visual identity for CUBIC3.
“(m)³ as a logo symbolizes individuals, and the gathering of individuals will become a bigger group, namely, “smallness gathers to highlight the power of masses”. The fusion of multiple individuals indicates (m)³’s brand concept of being inclusive and collective. (m)³ has been exploring the trend of specialty coffee in life, and it aims to be a specialty coffee brand that can be shared by all.”
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