Capturing the Essence of Paradise: DayOff’s Coastal Charm.
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Nestled amidst the sun-kissed shores of Puerto Vallarta, Mexico, DayOff stands as a beacon of seaside relaxation and culinary indulgence. This beach bar and restaurant embodies the very essence of a tropical getaway, offering an escape from the ordinary and a plunge into the vibrant spirit of Mexico.
Recognizing the unique character of DayOff, creative studio Futura embarked on a branding project to capture its essence and convey its appeal to potential patrons. The goal was to create a visual identity that seamlessly blended the vibrant energy of Puerto Vallarta with DayOff’s own laid-back, sophisticated ambiance.
A Logo that Drizzles with Authenticity
At the heart of the branding lies the logotype, a bold and intricate design that encapsulates the essence of DayOff’s culinary offerings and beachfront setting. The logo’s curves and drips evoke the flowing movement of melted cheese, reminiscent of the tantalizing aromas wafting from DayOff’s kitchen.
A Mascot that Melts with Relaxation
To further enhance the brand’s relaxed and inviting personality, Futura crafted a charming mascot that embodies the spirit of a day spent basking in the sun. The character, portrayed lounging in a deck chair, epitomizes the carefree atmosphere that DayOff cultivates.
A Visual Identity that Unfolds the Tropical Dream
The branding extends beyond the logo and mascot to encompass a cohesive visual identity that harmonizes with DayOff’s overall ambiance. The color palette, a symphony of vibrant hues inspired by the Mexican landscape, reflects the lively energy of the venue.
A Culinary Escape Captured on Canvas
DayOff’s culinary offerings, a fusion of authentic Mexican flavors and modern interpretations, are brought to life through a series of captivating illustrations. These illustrations showcase the vibrant colors and textures of the dishes, enticing diners and inviting them to experience the flavors firsthand.
A Brand that Encapsulates the Puerto Vallarta Experience
In essence, Futura’s branding for DayOff has successfully captured the essence of Puerto Vallarta, a city that seamlessly blends modern sophistication with laid-back beach vibes. The brand’s identity seamlessly reflects DayOff’s commitment to providing an unparalleled dining and leisure experience, leaving a lasting impression on every visitor.
DayOff: Where Your Day Off Becomes an Unforgettable Experience
Step into DayOff, and let the vibrant colors, tantalizing aromas, and relaxed atmosphere transport you to a tropical paradise. With its culinary delights, inviting ambiance, and captivating branding, DayOff is the perfect place to unwind, escape the ordinary, and embrace the true spirit of Puerto Vallarta.
All images © by Futura. You can find more of their work on Behance. Feel free to browse through the Graphic Design and Branding sections on WE AND THE COLOR to find other inspiring work from all over the world.
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Source: weandthecolor.com