Living in the consumer culture that we do, we’ve learned that specific brands can carry very different meanings and values. We’re willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn’t going anywhere, and companies spend huge amounts to dissuade people from buying “fakes”. But are knock-offs REALLY a negative for the brand?
Extra double extreme thanks to Lana Swartz (@lanalana) for her help on this episode.
Listen beautiful relax classics on our Youtube channel.
Hey! You should watch some Dan Brown
http://youtube.com/pogobat
and ExtraCreditz!
http://youtube.com/ExtraCreditz
and also read this Ian Bogost piece http://www.gamasutra.com/view/feature/6366/persuasive_games_exploitationware.php
and look at this picture of a goat:
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Music:
Roglok: http://vimeo.com/musicstore/track/21166
Binarpilot: http://www.jamendo.com/en/track/661417/geeks
Level 5: Room for the Homeless http://www.jamendo.com/en/list/a101325/level-5
Want some more Idea Channel?
Here’s Last Week’s episode: “Is Minecraft the Ultimate Educational Tool?” http://youtu.be/RI0BN5AWOe8
Want another one? Here ya go: “What Does the Russian Meteorite Tell Us About Surveillance Culture?” http://youtu.be/Cjlb3Iu071M
Here’s Some More: “There’s No Such Thing As Offline?!?” http://youtu.be/CZwJq88cWKY
