Hyundai Reveals "Electrified Streamliner" Design Language for the Ioniq 6 EV

Hyundai has revealed their Ioniq 6 EV, with a design language they’re calling “Electrified Streamliner.”

Listen beautiful relax classics on our Youtube channel.

The company’s design department has continued to deliver on their promise of “no visual consistency between models;” where the IONIQ 5 is all angles and facets, the IONIQ 6 is more used bar of soap.

At first blush the design of the IONIQ 6 looks somewhat bland and derivative—if it was a wine, you’d taste notes of an older Passat with an E-class finish—but the more I look at it, the more I’m impressed with the designers’ focus on form and notable lack of needless body creases.

The tail, in particular, is one area where a lot of different surfaces could have come crashing together messily, but I think the designers did a great job of reconciling all of the junctures in a clean, intentional-looking way.

What’s most interesting to me about the form is that its look serves an actual purpose: Because this is an EV and the drag coefficient affects the range, the designers and engineers tuned the form to return a super-low drag coefficient of just 0.21. (For contrast’s sake, a C8 Corvette has a drag coefficient of 0.32.) This provides some hope that drivers’ range anxiety can continue to push aesthetic design in a less-is-more direction.

Their designers have also been pushing the interiors towards minimalism:

Hyundai, for their part, describes the design with decidedly more flowery language:

“IONIQ 6 is characterized by clean, simple lines and a pure aerodynamic form that Hyundai designers describe as Emotional Efficiency. IONIQ 6’s electrified streamliner typology and mindful cocoon-like interior embody a silhouette for the new era of electric mobility, while the overall design theme of Ethical Uniqueness reflects Hyundai’s customer-centric commitment to energy efficiency and environmental responsibility.”

I guess the last place that less-is-more will make inroads will be in marketing language.

Listen beautiful relax classics on our Youtube channel.

Source: core77

No votes yet.
Please wait...