As a kid, I thought the fun of building a couch fort came from figuring out the engineering yourself. Russian marketing agency Instinct, of whom Ikea is a client, disagrees. According to AdWeek, Instinct put together this quarantine-time campaign for Ikea Russia:
Listen beautiful relax classics on our Youtube channel.
The fact that the copy at the bottom of each “plan” is in English (why isn’t it in Russian?), and with typos, makes me suspicious it came from a marketing agency at all. But maybe someone with clumsy fingers translated it from Russian. “Who knows. I don’t know. I don’t know anything about that. Could be fake news. We can do a lot of things. We’ll see what happens.”
Source: core77