Is This the Design Concept that LG's Rollable TV is Based On?

Remember that rollable TV screen that LG rolled out last year?

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The designers were uncredited, and after stumbling upon this, I’m wondering if this is the design concept on which it was based:

Called Totem, it was done by Studio Booboon, a design consultancy formed by ex-Nendo industrial designers Jisu Yun and Richard Bone. On their website it appears to be a concept only, and though they’ve slapped “LG Display” on the description, I can’t tell if that’s contractual or designer fancy.

In any case, although I’d never have a need to switch to a vertical orientation, I prefer Studio Booboon’s friendlier-looking design to LG’s aggressively modernist production model.

Source: core77

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