Continuing a tradition of highly satisfying and hypnotic Lurpak ads, director Kim Gehrig has worked with Wieden + Kennedy London to create Smoooth, the latest film campaign from the butter brand. Debuting on TV last night (3 June), the film plays on the “spreadability” of the product by seamlessly gliding from shot to shot, with each quick-fire snippet featuring a left-to-right action from a busy morning routine – for example the wipe of a bathroom mirror, the drop of an egg into a pan, a brush of eyeliner and, of course, the spread of butter on bread.
Source: itsnicethat
