We are all familiar with the vivid snapshots of Martin Parr; whose candid photographs capture the heart of every place he visits. The prolific photographer has been commissioned by Gucci to undertake his first major fashion campaign, #TimetoParr, which features the fashion house’s timeless watches. The series launches today on Instagram and captures subjects in nine locations around the globe; Asia, Italy, the UK and the US, featuring them in natural moments that emphasise everyday life. Parr captures the watches deftly and artistically, in angles and situations not typical of traditional fashion photography.
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