A Core77 reader-submitted case study —
A Cold January Day in 2017: The team at DesignThink was asked to visit Dorel Juvenile Group USA to review a “Special Project”. The development team at Dorel JG wasted no time introducing us to their latest infant car seat (ICS) project. They were experimenting with the idea of developing a seat that would reduce the struggles parents faced when trying to transition their baby from the car and carry their baby in the removable seat portion of the ICS. The team at DesignThink has designed several car seats over the years and we instantly recognized the unique opportunity, as well as the challenge that this project offered, and were eager and excited to get started.
Listen beautiful relax classics on our Youtube channel.
Our Role as the Innovation Incubator: We partnered with Dorel to act as the innovation incubator to lead the project team through the fuzzy front-end and define the product’s overall features and characteristics of use. Upon successful concept definition, the project would be positioned under the Maxi Cosi brand and ultimately transferred to the Maxi Cosi team in Europe and a European design group to carry the innovation to production.
The Problem at Hand: By removing the seat from the base that is installed in the car, parents can take the baby with them while running errands or visiting people and places. However, a problem associated with this system is that some removable seats can weigh up to 16 lbs. and the baby can weigh up to 35 lbs. for a combined arm-crushing weight of 50+lbs.!!
We established two primary goals: 1) reduce the overall weight of the seat to lighten the load, while maintaining structural integrity as to achieve a top crash test rating, and 2) develop new methods that enable parents to lift the seat more easily when moving in and out of the vehicle and when transporting the child in the seat.
View the full project here
Source: core77