San Francisco, CA-based Play Studio created this beautiful brand identity for Refactor.
With a mission to radically disrupt traditionally regulated industries, Refactor is a brand that invests in seed-stage companies that use technology to save lives and our planet. Working closely with founding partner Zal Bilimoria, Play Studio came up with a branding strategy that gives expression to Refactor’s unique offering. The clean simplicity and positivity of the brand system reflects the vision of creating a happier, healthier, and more livable world.
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