North has worked with the Southbank Centre in-house design team to redesign the institution’s visual identity, encompassing a new logotype, design framework and typographic expression. Applied to all aspects of the brand, from signage to tickets, posters and the website, the new graphic identity hopes to become a “masthead” for the brand, which North says had become “overly complex to apply” and “inconsistent”.
Source: itsnicethat
