This Strama Table Lamp is by Malmo-based industrial designer André Bern.
“Inspired by the elegant simplicity of stanchion barriers found in museums, this lamp aims to go beyond the boundaries of conventional lighting, adding a sence poetic design to any space. At its core, the Strama Lamp features two metal bases, gracefully supporting a single elegant string of LED lights, illuminating a soft glow and warm ambiance.”
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It reminds me a bit of the construction jobsite LED reel lighting that they use in Europe. I think if the lumen output on Bern’s design was high, if the rods could telescope and if the lighting strip was a bit longer, I could actually use this on certain kinds of tabletop projects.
This appears to be just a concept and not in production.
Source: core77