It’s an easy thing to promote a design you already like, except improved. That’s the case with the LA-based HEX with their recently unveiled Aaron De La Cruz collaboration, one represented partially by the very Sneaker Bag Duffle Back Pack included in our recent holiday tech gift guide.
San Francisco-based artist Aaron De La Cruz’s geometric and (mostly) monochromatic graphical style exhibits a confluence of influences, evocative of Mayan hieroglyphics, the immediacy of a Keith Haring street piece, and perhaps even imagined as a dimensionally-flattened M.C Escher landscape. As a whole De La Cruz’s work reads both as pattern, in isolation more of an indecipherable script – a style that has made him renowned as both as gallery artist and street muralist, and an ideal application to HEX’s line of street-influenced gear.
I wanted to explore texture, surface and sculpture, allowing the audience to gain tangible access to what I do. I feel like we accomplished taking my art in 2 different and meaningful directions allowing for the interactive user experience I was after.
– Aaron De La Cruz
Alongside the aforementioned the Convertible Backpack (offering a beautiful graphical interior lining that pops against the black-on-black texture of the exterior), De La Cruz has lent his signature style as a graphical flourish and textural treatment across a select line of products that make up the capsule collection: Aspect Duffel, Drifter Duffel, Exile Backpack, Focus iPhone Case.