It’s an easy thing to promote a design you already like, except improved. That’s the case with the LA-based HEX with their recently unveiled Aaron De La Cruz collaboration, one represented partially by the very Sneaker Bag Duffle Back Pack included in our recent holiday tech gift guide.
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San Francisco-based artist Aaron De La Cruz’s geometric and (mostly) monochromatic graphical style exhibits a confluence of influences, evocative of Mayan hieroglyphics, the immediacy of a Keith Haring street piece, and perhaps even imagined as a dimensionally-flattened M.C Escher landscape. As a whole De La Cruz’s work reads both as pattern, in isolation more of an indecipherable script – a style that has made him renowned as both as gallery artist and street muralist, and an ideal application to HEX’s line of street-influenced gear.
I wanted to explore texture, surface and sculpture, allowing the audience to gain tangible access to what I do. I feel like we accomplished taking my art in 2 different and meaningful directions allowing for the interactive user experience I was after.
– Aaron De La Cruz
Alongside the aforementioned the Convertible Backpack (offering a beautiful graphical interior lining that pops against the black-on-black texture of the exterior), De La Cruz has lent his signature style as a graphical flourish and textural treatment across a select line of products that make up the capsule collection: Aspect Duffel, Drifter Duffel, Exile Backpack, Focus iPhone Case.