This urban-looking Nomoto object was designed by Michigan-based industrial designer Joey Ruiter. “I wanted to create a piece that is museum-worthy that’s completely unnoticeable and so familiar, you’re just going to walk past it,” Ruiter writes.
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So far, so good. Then, the surprise: “What makes the design unique is that when you push a button, the moto rises up and it flips open and a seat pops out. It is glamorous underneath its city-skin and you drive away on it.”
Ruiter claims the Nomoto “is fully functional.” Which begs the question: Why no video, or at least brightly-lit photo, of someone riding this thing? We all want to see it!