The re-revolution of Air Max: ManvsMachine celebrates 30 years of a sneaker icon

The Nike Air Max was launched in 1987 and has gone on to become one of the most famous trainer designs of all time. For Air Max Day 2017, ManvsMachine was commissioned to celebrate 30 years of Air Max with a huge campaign. Here, creative director Adam Rowe takes us through the project and shares insight into the processes that saw it realised.

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Source: itsnicethat

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