“Type alters what you smell” and other insights from Sarah Hyndman’s latest type-based research

Graphic designer, writer and Type Tasting founder Sarah Hyndman’s new book How to Draw Type and Influence People explores the way in which we use type to understand different messages and how we interact with it in our everyday lives. Here, inspired by her recent research and findings, Sarah argues that written language is not just seen; it is also heard, felt, tasted and sniffed.

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Source: itsnicethat

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