What Do Hot Sauce Labels Say About America? | Idea Channel | PBS Digital Studios

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Peppers are the essence of hot sauce, and hot sauce is the essence of spicy. You might be a hot sauce lover, but how much thought have you given their labels? If you’ve ever taken a second to examine them, you might notice some patterns and similarities amongst them. What does this say about Americans’ attitude towards hot sauces, or even food in general? Watch the episode to find out!

Special thanks to Gautam for letting me pick his [spicy] brain for this episode!

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https://www.youtube.com/watch?v=yimO56j94aw

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http://theoatmeal.com/comics/sriracha

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