The Virginia Museum of Fine Arts has figured out a clever way to attract patrons–specifically, Edward Hopper fans. They’ve taken the realist painter’s Western Motel…
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…and mocked up an actual, physical room in the museum to match it:
Here’s the thing: You can actually spend the night in this room, as if it were a real motel. Launched in conjunction with their “Edward Hopper and the American Hotel” exhibition, which opened last month, the museum started offering the “Hopper Hotel Experience.” For $150 to $500, depending on whether you want a private tour, dinner, after-hours access to galleries or other extras, you can lay your head inside this physical representation of the painting.
The ‘gram above is by writer Margot Boyer-Dry, who wrote about the experience of spending the night there for The New York Times.
The Instagram post below features five shots that show you the behind-the-scenes:
The “Hopper Hotel Experience” has proven immensely popular–it’s currently sold out.
If this trend continues, I wouldn’t mind having a cup of coffee in a Nighthawks mock-up.