Slovenia-based creative director Jure Tovrljan has reimagined famous logos to make them reflect the difficulties of social distancing.
He started the project about a week ago and has already created 11 new coronavirus logos. “Things around COVID-19 seriously started to go out of hand and all my social media feeds were flooded with cheap memes,” he told Ad Age. “I decided to revive an old passion, logo design and I saw an opportunity for some quality content.”
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Jure came up with the idea for the series by looking at the Starbucks logo and wondering, ‘how the mermaid would look like with a mask?’ Intrigued by the concept, he then started thinking about other famous logos, such as Nike, Mastercard, NBA, United Airlines, LinkedIn, and Target.
“I had some negative comments at first, but it was all done in a positive spirit,” he said. “I just wanted to spread the message in a different way and let people know to keep their social distance, stay at home if possible. After the ball started rolling, everyone saw it as something positive and creative.”
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