Context changes everything. When artist Peyton Fulford took private words and put them in a public context, the resulting installations feel insightful, uncomfortable, or voyeuristic.
Using words that embody the project’s theme of Abandoned Love within the visual background of abandoned buildings, the sentiment is reinforced between the text and its setting. These private words were sourced from text messages, diary entries, private thoughts, and other private messages.
When the context of the words changes from private to public, secrets can be aired out. The artist said, “I wanted this project to bring light to the actual feelings that are usually shared privately behind closed doors.”
Source: designfaves.com