AIA Branding by Love Street Studio

A complex geometric pattern created by the graphic designers of Love Street Studio for the brand identity of AIA.

Love Street Studio is a multi-disciplinary design studio led by two graphic designers, Joana and Carmo. They work passionately in the fields of branding, editorial, packaging, web, and of course graphic design.

The studio was recently commissioned to work on a fitting brand identity for architecture studio AIA. Whether reading forwards or backwards, the name AIA never loses its meaning. Therefore, Joana and Carmo decided to develop a simple module using the letters of the name in an abstract approach. It results in a complex geometric pattern, which is also inspired by the building structures of AIA’s architectural work. Just have a look below. For more of Love Street Studio’s graphic work, please visit their website.

AIA branding by Love Street Studio
AIA branding by Love Street Studio
AIA branding by Love Street Studio
Design of the letterhead.
AIA branding by Love Street Studio
The stationery system.
AIA branding by Love Street Studio
The geometric pattern acts as the key visual of the design.
AIA branding by Love Street Studio
Modern and simple graphic design.

Photo credits: Diogo Alves

The post AIA Branding by Love Street Studio appeared first on WE AND THE COLOR.

Source: weandthecolor.com

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