Located in Den Haag, NL, CAOP (Centrum Arbeidsverhoudingen Overheidspersoneel) is a knowledge and service center in the field of labor issues working for both public and private domain. Driven from the brand strategy, Mohamed Samir and his team decided to keep the brand in its own authentic scientific positioning while balancing it with an active and fun personality based on several graphic design elements and striking typography. By bringing together knowledge, care, science, and fun, CAOP has received a new brand identity that seems reliable and totally up-to-date. Just have a look at the images below. For more, please visit Mohamed Samir’s portfolio on Behance.
All images © by Mohamed Samir.
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Marketing Director: Patricia de Broekert (CAOP)
Graphic Designer: Mohamed Samir
Strategy Director: Robin Kemme (Fabrique)
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