Well, that didn’t take long. Following this week’s launch of the Nothing Phone (1), Canadian smartphone accessories company dbrand is selling phone skins and cases that mimic the Phone (1)’s Glyph interface.
Listen beautiful relax classics on our Youtube channel.
The cases are called, of course, Something. (Tagline: “It’s better than nothing.”)
The copy did make me laugh:
“MINIMALISM FOR THE MASSES”
“Imagine trying to break into the smartphone market. Turns out, having less money than Apple makes it a little difficult. Availability? Limited. Supply? Constrained. Even with a design so compelling that people pay ridiculous markups at StockX, nobody can get their hands on your fancy new flashlight. To top it all off, the assholes at dbrand have parroted your design and are making it for the competition. Sorry, Carl.”
“Some might accuse us of theft. Here’s our counter: we stole nothing. After all, we’ve spent a lot of time looking at internal hardware thanks to our Teardown initiative. As a result, we’re uniquely qualified to rip off an industrial design aesthetic and “creatively reinterpret” it for other devices. That’s not theft – it’s plagiarism, which is definitely not a crime. We checked.”
The skins run $20, the cases are $55. Apple-, Google- and Samsung-fitting models are offered.