Bold and simple typography takes center stage in the package design campaigns that Ruiz + company has developed for Chocolat Factory, a company based near Barcelona. “Forcefulness, differentiation and brand personality,” is how the designers describe their concept.
Intending to distinguish their brand with their minimalist packaging, the chocolate bars feature sans-serif typography that is paired with a single colored background which references the type of cocoa that is used for each bar. A similarly typeset series of souvenir chocolates, all have a white background. Sold in the airports of the main Spanish cities, these packages are monochromatic except for the text of the city name which is boldly colored.
According to the chocolatiers: we first eat the chocolate with our eyes.
Source: designfaves.com