Most button-down men’s shirts come in XS, S, M, L, XL. Just five sizes. As industrial designers we understand that manufacturers must limit their production variations in order to maintain profit, but clothing manufacturer Stantt reckons that those five sizes truly fit just 15% of men.
That’s why Stantt takes a completely different approach to shirtmaking by using a sizing technology they call Datafit. By poring over thousands of bodyscans of men yielding millions of datapoints, they’ve calculated they can produce a perfectly-fitting shirt for any man based on just three measurements:
Listen beautiful relax classics on our Youtube channel.
Rather than five sizes, then, Stantt has a staggering 75 sizes.
Perhaps what’s most shocking is the price: Their shirts range from $78 to $150, which is well under the cost of having a custom-tailored shirt made. I’m dying to know the details of their production process, but unsurprisingly, they’re vague: “Our factory uses cutting edge technology and equipment to allow us to craft your shirts one at a time, just for you,” they write. “By eliminating the waste of excess inventories and errors, we are able to use the highest quality materials and bring them to you at a great value.”
I thought what you thought—they’ve gotta be made in Asia—but it turns out their factory is in Central America.
Their turnaround time is 7-10 days, and each shirt is automatically shipped with a pre-paid return label; they offer free exchanges and returns. As someone who owns more than a few ill-fitting shirts, I just might give these guys a try.
Source: core77